Belonging · Guide
Emotional reasons people stay
People stay where they feel less alone and more capable.
Belonging, humour, dignity, and calm competence — the feelings that beat hype.
Stay feelings: ‘I get it now,’ ‘I almost got scammed but didn’t,’ ‘someone answered without dunking,’ ‘the joke still lands.’
Leave feelings: shame, urgency, purity tests, and being treated as exit liquidity.
Design for stay feelings with guides and rooms. Refuse leave feelings as a growth tactic.
Not therapy — just honesty about why humans bookmark and return.
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